Marketing wonder of the year - Rakhi Sawant !!
You may love her or you may hate her … but you can’t ignore her!
No matter where you look, she is there…posing on a huge poster or being interviewed on the idiot box. She is a classic example of how good marketing can sell a bad product.
With virtually no beauty, no finesse and no acting prowess, she has still managed to survive and even grow in Bollywood. Her marketing techniques can be made into a case study for management institutes. Her ability to use innovative marketing tools (mainly controversy) is admirable to say the least.
Her media management skills are exceptional. “Media ne mujhe banaya hai” she said during a recent interview on Aaj Tak. How true.
I have keenly followed her antics for quite some time now (more out of morbid fascination rather than anything else) and am impressed. She is very very street-smart. She knows what the majority wants and she knows how to cater to the masses.
Did you know this? (source - the Rakhi Sawant Fan Club website)
Rakhi Sawant’s father (an ACP with the Mumbai Police) left home in protect after she insisted on continuing her acting career.
Her first break was in an Item Number opposite Govinda in Joru ka Gulam. Three years later, she auditioned four times before winning her breakthrough Item number Mohabbat hai Mirchi in Chura Liya Hai Tumne in 2003.